Oriqon Spark
All Work
Logo Design

Logo & Brand Identity Work

Logos and identity systems designed to survive the real world — from app icons to shop signboards.

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Duration

1–3 Weeks

Brands designed

90+

Tools

Adobe Illustrator, Figma, Photoshop

The Project

Our logo work always starts with the business, not the trend. Each identity is built as a system: primary mark, wordmark, colour palette and typography that stay recognisable whether they're printed on a business card, embroidered on a uniform or displayed as a 32-pixel favicon.

What We Did

Key deliverables

Identity Systems

Primary mark, sub-marks and pattern language — not just a single logo file.

Grid-built Marks

Geometric construction so the mark scales cleanly at any size.

Colour & Type

Palette and typography chosen for the brand's industry and audience.

Usage Guidelines

Clear do/don't rules so the brand stays consistent after handoff.

Gallery

Project media

Identity system in progress — colours, type and components

Identity system in progress — colours, type and components

Project Timeline

How it unfolded

Discovery

Day 1–2

Business, audience and competitor understanding.

Concepts

Day 3–7

Multiple directions sketched and refined digitally.

Refine & Deliver

Week 2–3

Chosen mark refined; full file kit and guidelines delivered.

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